Why every product gets its own domain

A lot of small software companies put everything under one big domain. We decided not to.

Each product lives on its own site. PortSnap has its domain. Snaparc has its domain. The calculators and tools — IPStik, MyFitTools, MyCryptoCal, and MyForexTools — each have theirs. This firm site only exists so people can see the full list and know who’s responsible for it.

Keeping products on separate domains makes a few things cleaner. Pricing, support, updates, and branding stay independent. A visitor who lands on a product page knows exactly what they’re looking at. It also avoids turning the main site into a cluttered collection of half-related tools.

It takes a bit more work to maintain multiple sites, but the separation feels worth it. One brand, multiple independent products, each responsible for its own results.